Executive Portraits for Panitch, Schwarze, Belisario & Nadel LLP was an assignment at the top of the intellectual property law practice in Philadelphia. Panitch, Schwarze, Belisario, & Nadel LLP is considered by many as the preeminent law firm in Philadelphia specializing in the legal issues related to copyrights, trademarks, and patents.
They not only get the practice of intellectual property law right, but also the process of capturing the images of their attorneys. They called on Church Street Studios LLC to handle the photography of all their attorneys because they know that quality counts in every aspect of a business practice.
In addition to choosing to work with one of the top photography studios in Philadelphia, they also decided to use our studio makeup artist to insure the best images possible. This is about doing it right. I always suggest professional makeup for these types of executive portrait sessions because it just brings things a little closer to perfection. Most companies, even large corporations, are not able to understand the importance of investing two or three hundred dollars for professional makeup even when hundreds of thousands of dollars depend on having an outstanding web site and corporate identity.
Historically, the practioners of law and medicine were the slowest to understand the importance of high quality photography and video when it came to marketing. They believed that their professions were so much in the upper atmosphere of the intellectual ivy towers, that they were traditionally satisfied with mediocre photography of themselves, their staff, and their facilities.
Enter the era of internet, web sites, and social media marketing, they began to wonder why their aesthetic, or lack there of, was suddenly a key factor in marketing. Most of the major law firms get it. Many of the smaller ones do not. It was refreshing to have appreciation from such an important law firm, for the level of image perfection that we strive for at Church Street Studios LLC.
The team at Panitch, Schwarze approaches intellectual property law with responsiveness and creativity — protecting the intellectual property assets of diverse clientele, ranging from Fortune 500 companies to individual inventors.
As an intellectual property boutique, the firm looks to prevent and avoid issues for clients in a proactive manner. Their domestic and international presence allows individuals and companies to resolve complex trademark and patent disputes.