Frito Lay Taste Award Event for Ketchum Advertising Agency

Frito Lay Taste Award Event for Ketchum Advertising Agency celebrated one of the finalists in a million dollar prize for whose potato chip flavor is best. Meneko is the young woman who came up with the idea to develop wasabi ginger potato chips and made it to the point of finalist. We tasted the other flavor concepts and had to agree that the wasabi ginger potato chip flavor was the best.

If people throughout the US agree, Meneko will win 1 million dollars.

HEY GUESS WHAT, SHE WON! We updated this post Oct. 27th 2014.

 Ketchum is a global agency and one of the largest and most geographically diverse PR agencies in the world. Ketchum is the leading PR agency in Europe.

They specialize in corporate and product positioning. Their practice expertise covers consumer marketing, crisis management at the international level.100+ offices and affiliates in 70 countries.   With 2,400+ colleagues who make them proud. They are storytellers, singers, dancers, authors, advisors and counselors. Above all, they PR professionals, driven to go beyond the obvious solution.

In their own words, “We’re building brands and reputations for clients. We’re adding talent and geographies to deliver on our brand promise: break through. We’re winning a record number of awards. How do we do it? We start conversations. Build communities. Engage stakeholders. And we have lots of fun. That’s not difficult when boundless creativity is your credo. It also helps to have five global practices (Brand MarketingCorporate CommunicationsHealthcareFood & Nutrition, and Technology) and 25+ specialty areas.

We’ve stood the test of time, and so have our client relationships: we represent 13 of the world’s top 20 brands, many for more than a decade.”

Although the event was not ground breaking, Church Street Studios was happy to be chosen by Ketchum to cover it. We had fun, and tried to communicate that fun in our images. The agency was pleased and loved the shots. We took some creative risks and approached the photojournalistic nature of the assignment with the creative intent of advertising designers. It worked well.