Church Street Studios LLC – ArtChick & Chielli
VIDEO IS THE IDEAL MOBILE MARKETING TOOL
Make your New Years Resolution ahead of your competitors! At Church Street Studios we just produced a Christmas Marketing Music Video and Photography for Performing Artist / Singer Laura Promiscuo.
At Church Street Studios LLC we realize that mobile is an increasingly important marketing channel. We also know that most customers carry a smart phone and many use it as their primary way to access the web. According to internet marketing experts, 24 Million US Smartphone users are already watching online videos on their mobile devices at least monthly. Whether your customers are in the office or on the go, video is a great tool for delivering marketing content.
Your marketing content should always have interest and impact, and video makes that happen on mobile devices. Below are 5 reasons to make video a central part of your mobile marketing strategy.
1. Maximizing Available Space:
The screen size limitations of mobile phones can limit the effectiveness of text based marketing messages. Video is automatically delivered in full screen mode on mobile phones and looks great on tablets. Mobile video lets on-the-go users gather the information they need quickly and easily.
Video maximizes your content delivery on the 3’’x 4’’ mobile screen space. When customers access a website or landing page on their mobile devices, text content can appear in two ways: mobile optimized or not mobile optimized. Both have factor limitations: Even though text is Mobile optimized it may be readable, but very abbreviated. If it is not mobile optimized, the text can be difficult to navigate and read.
2. Visual Engagement:
Through mobile videos, you can add powerful visuals and branding elements to your content. A well-crafted video is easy on the eyes, something difficult for many websites to accomplish on a mobile device (especially when they are not mobile optimized). Mobile video focuses your customer’s attention and presents content in a visually pleasing way, regardless of your customer’s location.
3. Audio Delivery:
Sound adds another dimension to your marketing content to make it more memorable. The audio track in the video can deliver your marketing message, even if the video is not closely watched. Proper use of music, voice-over and sounds can also help promote your brand and message. By incorporating online video in mobile marketing, on-the-go users are able to gather the content (through voice-overs) even if they cannot focus intently on the visuals.
4. User Friendly:
Your potential customers know exactly what to do with a video “play” button when they see it on their mobile device. Since hitting the play button is so intuitive, it’s easy for your prospects to engage with your marketing message. Not having to navigate or scroll on their mobile device makes it easier for your marketing message to be delivered.
At Church Street Studios we make high quality marketing video affordable to small businesses as well as large corporations. Our studio in Old City is equipped with state of the art lighting and sound equipment. We shoot HD video with Nikon D 800s. We provide brainstorming, art direction, storyboarding, and video editing all in house. That keeps the video capture session price down, and the post production efficient and timely.
Call Joe Chielli and Kristine DiGrigoli at Church Street Studios LLC 215-627-2420 for a free consultation.